Senior Meta Ads Specialist - Passive search

Responsibilities

• Strategize, execute, and optimize Meta ads campaigns aimed at acquiring new players for sweepstakes brands in the US.
• Design and iterate on funnel structures including ad creatives, landing pages, and post-click experiences to maximize conversion rates.
• Monitor and optimize daily campaign performance metrics: CTR, CVR, CPA, ROAS, etc.
• Work closely with design teams to test and improve creative concepts, formats, and messaging.
• Manage high monthly budgets efficiently, scaling winning campaigns and controlling costs.
• Maintain compliance with Meta’s advertising policies and US state-level iGaming regulations.
• Continuously test new audiences, placements, and ad strategies to drive sustained growth.

Requirements

• 2+ years of hands-on experience managing Meta (Facebook) ads in the iGaming industry for the US market.
• Knowledge and understanding of the iGaming industry in the US market.
• Deep understanding of Meta Ads Manager, conversion tracking, and pixel implementation.
• Familiarity with real-money gaming compliance, ad disapprovals, and creative workarounds.
• Proven ability to hit performance goals (CPA/ROAS) and scale campaigns profitably.
• Proven track record on managing Meta, Google or etc., for non-regulated GREY markets.
• Strong analytical mindset – experience with attribution tools like Google Analytics, GTM etc.
• Fluent in building audience strategies including lookalikes, retargeting, and first-party data use.

Benefits

• Competitive salary + Bonus Structure
• 100% remote work
• High-growth environment with autonomy and fast decision cycles.

About the Company

We're building the time layer for the workplace of the future.

Sigma Marketing LLC is a remote-first company primarily providing IT and Marketing services to clients in the iGaming industry, with a strong focus on the U.S. market. Diversity and inclusion are core to our culture. If you’re passionate about crafting beautiful and intuitive user experiences, especially in the fast-paced world of interactive entertainment, we’d love to hear from you!