B2B ABM Manager

About the Company

Lumen Energy is the modern solar broker for the nation's largest commercial real estate owners. We partner with leading owners to turn underutilized rooftops into profitable solar revenue, delivering investment-grade analysis and white-glove service. Backed by Lowercarbon Capital and Designer Fund, our team is united by a mission to power the built world with profitable clean energy.

Responsibilities

• Own the quarterly target for qualified meetings booked and pipeline sourced into ICP accounts
• Manage Lumen's end-to-end outbound engine, including list building, sequencing, and cold calling
• Execute the campaign calendar, including briefs, creative, and audience targeting
• Lead Account-Based Marketing (ABM) programs for tier-1 institutional prospects
• Manage the marketing tech stack, specifically HubSpot, enrichment tools, and ABM tooling
• Optimize AI-assisted SDR (AISDR) programs for scalable outreach
• Track and report on the measurement stack, including channel ROI and conversion rates
• Collaborate with Sales to run feedback loops on outbound campaigns and lead routing

Requirements

• 5–7 years in B2B growth, lead gen, GTM, ABM, or sales development
• Hands-on marketing operator experience (writing copy, building lists, running ads)
• Experience selling to sophisticated institutional buyers with long sales cycles
• Expert-level proficiency with HubSpot or comparable marketing automation platforms
• Data-driven mindset with ability to build and interpret dashboards
• High agency and ability to work independently in a fast-paced environment
• Strong written communication skills for outbound and ad copy

Preferred Qualifications

• Deep knowledge of commercial real estate (CRE) and institutional owners
• Experience building an ABM program from scratch in a high-growth environment
• Background in both cold calling/outbound sales and marketing
• Familiarity with data enrichment and attribution platforms