B2B/Product Marketing Lead

About the Company

Sweatpals is the community-first fitness platform turning workouts into social experiences. Backed by a16z speedrun, Patron, Kevin Hart, Pear VC, and founders of Instacart and DreamWorks Animation, we connect hundreds of thousands of "pals," hosts, and gyms through events, memberships, and social features.

Responsibilities

• Partner with Product to translate new features into value narratives and own end-to-end launch plans
• Run product education campaigns to gyms and studios to drive feature adoption
• Own thought leadership and blog strategy to build brand authority
• Develop host case studies, proof points, and a B2B content library
• Support Sales and Success teams with pitch decks, pricing sheets, and testimonial videos
• Partner with Lifecycle to build email and in-app journeys for B2B Hosts
• Develop strategy and content for monthly host newsletters
• Own onboarding education for hosts outside of the product interface

Requirements

• 6–10 years of experience in B2B or product marketing
• Deep experience with B2B advertising and lifecycle marketing strategy
• Proven ability to own and execute a B2B marketing roadmap end-to-end
• Experience influencing and collaborating with Product, Sales, and Support teams
• Self-starter mindset with high accountability and execution quality
• Experience at a marketplace business or early-stage startup preferred