Brand Manager

Responsibilities

• Lead the development and orchestration of integrated brand campaigns and tentpole moments
• Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, shopper, digital, and loyalty channels
• Serve as the central hub across internal channel leads, creative teams, agency partners, and cross-functional stakeholders
• Partner with creative and agency teams to shape campaign narratives, briefs, and activation plans
• Monitor brand, cultural, category, consumer, and campaign performance signals to identify opportunities and risks
• Lead cross-functional workstreams for new product launches and brand-building campaigns
• Analyze campaign performance and partner with channel owners to optimize future plans
• Manage project budgets to maximize brand impact and business outcomes
• Identify process gaps and improve integrated campaign planning practices

Requirements

• 8+ years of experience in brand marketing, integrated marketing, or campaign strategy
• Experience within high-growth CPG or consumer lifestyle brands
• Demonstrated experience leading integrated 360 campaigns across multiple channels
• Strong brand management fundamentals including consumer insights and performance metrics
• Ability to translate cultural and category insights into actionable campaign plans
• Clear, structured communicator capable of aligning diverse stakeholders
• Proficiency with marketing and consumer insights tools
• Experience with Nielsen, IRI/Circana, or Numerator is a plus

About the Company

OLIPOP is on a mission to positively impact consumer health through delicious, functional soda. Founded by Ben Goodwin, the company reimagines soda with more fiber and less sugar, providing science-backed benefits without sacrificing taste.