Brand Marketing Specialist - High street brands

Responsibilities

• Lead the regional re-launch of two high-street brands starting with UAE & KSA, from brief to launch
• Develop and implement integrated omni-channel brand marketing campaigns aligned to brand positioning and commercial goals
• Act as regional liaison between brand HQ and in-market teams to ensure consistent local execution
• Appoint, brief and manage PR and creative agencies; define objectives, KPIs and storytelling frameworks
• Plan and execute PR, influencer, events, activations and partnerships to drive awareness and relevance with younger audiences
• Produce locally relevant creative content in collaboration with creative partners while adhering to HQ guidelines
• Analyse campaign performance, consumer insights and market dynamics to optimise ROI and inform strategy
• Partner with sales, merchandising and retail teams to support product launches, seasonal campaigns and exclusive collections
• Present campaign strategy, creative direction and performance to senior leadership
• Manage annual marketing budget and allocation across campaigns and channels

Requirements

• Bachelor's degree
• 6-8 years
• Brand relaunch
• PR management
• Agency management
• Regional marketing
• Omnichannel marketing
• Project management
• Arabic (plus)
• MS Office

Preferred Qualifications

• Experience in sportswear, high-street or lifestyle retail across the GCC
• Proven track record managing PR, influencer and creative agencies for launches
• Strong understanding of UAE & KSA consumer behaviour and youth audiences
• Data-driven strategic thinker with creative flair
• Excellent written and verbal communication; Arabic language skills are an advantage

Benefits

• Health insurance and medical coverage
• Education allowance (child contribution)
• Flexible / hybrid working policy
• Paid leave and standard UAE statutory benefits
• Employee discounts, learning & development and internal mobility opportunities

About the Company

Chalhoub Group is a leading partner and creator of luxury and lifestyle experiences across the Middle East, headquartered in the UAE. With a portfolio of owned brands and distribution partnerships for 400+ international names, the Group operates omnichannel commerce across more than 950 stores and digital platforms. Chalhoub Group employs over 16,000 people across the region and is committed to sustainability, inclusion and innovation, including initiatives to achieve Net Zero by 2040 and support diverse career paths for its employees.