Content Strategist

Responsibilities

• Lead stakeholder interviews and synthesize research to surface strategic priorities and content gaps
• Audit navigation, taxonomy, and content types through card sorts and workshops
• Develop future-state navigation architecture, customer-centered taxonomy, and semantic models
• Define structured data and schema strategies to improve discoverability for search engines and LLMs
• Assess content for AI-readiness regarding structure, metadata, and formatting
• Collaborate with Product Design, Engineering, and Research to deliver scalable content structures
• Establish content governance frameworks and authoring guidelines

Requirements

• 8+ years in content strategy, information architecture, or related disciplines at a principal level
• Proven track record designing taxonomy and content models for complex ecosystems
• Experience with structured data, schema markup, and content optimization for AI discovery
• Working knowledge of how LLMs and AI systems retrieve and surface content
• Experience leading enterprise-level change management and stakeholder alignment
• Strong communication skills for translating complex AI-readiness concepts
• CMS familiarity

About the Company

Blink UX is a design consulting firm creating products that people use, love and remember. Blink has over two decades of experience in UX research, strategy, and design partnering with innovative industry leaders including Amazon, Chase, Gates Foundation, Google, Meta, and NASA.