CRM Gamification Manager

Responsibilities

• Develop and maintain user loyalty programs
• Generate ideas and launch gamification mechanics including lootbox maps, minigames, and scratch cards
• Manage CRM bonus campaigns and user communications
• Monitor campaign performance daily and continuously improve results
• Analyze user behavior and key product metrics to identify insights and opportunities
• Segment audiences and build engagement flows across the user journey
• Collaborate closely with Product, CRM, Marketing, Design, Content, Sponsorship, and Brand teams

Requirements

• 2+ years of experience as a CRM, Retention, or Gamification Manager in online gambling
• Hands-on experience with CRM platforms such as Smartico
• Strong understanding of user acquisition, engagement, retention, and loyalty in B2C products
• Experience with user segmentation and basic HTML knowledge
• Experience with analytics tools and bonus mechanics like free spins, cashback, and deposit bonuses
• Upper-Intermediate English or higher (Spanish is a plus)

Benefits

• Global Medical Coverage
• Health & Wellness Focus
• Benefits Programs for gym, dental, and psychological services
• Performance-Driven Rewards
• Growth Opportunities

About the Company

Jugabet is a brand and gaming platform accessible to players in Latin America, focusing on localized strategies to become a key player in the regional market.