Demand Generation Manager

Responsibilities

• Plan and execute multi-channel campaigns across digital, email, and events
• Manage paid media and conversion optimization
• Own marketing automation, database health, and lead scoring in HubSpot
• Design and build AI-enabled operations workflows using tools like Clay
• Align with Sales and Partnerships to optimize lead handoff and SQL quality
• Track performance and analyze campaign ROI using AI-assisted dashboards
• Lead customer marketing initiatives including reviews and referral programs
• Serve as a HubSpot subject matter expert
• Develop and manage event strategy and reporting

Requirements

• 5+ years in demand generation or marketing roles, preferably B2B or agency
• Expert-level proficiency in HubSpot
• Fluency in AI-enabled GTM tools such as Clay, ChatGPT, Claude, Zapier, or Make
• Proven experience owning paid campaigns and pipeline reporting
• Ability to work cross-functionally with sales and partnerships

About the Company

Aptitude 8 is a leading HubSpot solutions consultancy for companies with complex CRM operations and ambitious growth goals, specializing in CRM, data, automation, and RevOps solutions.