Demand Generation & Partner Marketing Director

About the Company

ID5 enables addressable and measurable advertising to support the growth of the digital economy and provide free and safe access to content and services. Launched in 2017, ID5 has rapidly established itself as the most adopted identity solution in the market, working with premium publishers, ad tech platforms, and advertisers globally.

Responsibilities

• Own and set the demand generation and partner marketing strategy
• Manage budget planning across sponsorships, events, and demand generation programs
• Build and maintain an account-based messaging matrix with Product Marketing
• Design and deploy multi-channel lead generation campaigns (inbound, outbound, and ABM)
• Own demand gen reporting, including KPIs, CRM data accuracy, and attribution
• Evaluate and pursue sponsorship and event opportunities to engage priority accounts
• Partner with Sales and Partnerships to drive outreach for company-hosted events
• Act as the marketing point of contact for partner relationships, driving co-marketing and activation campaigns

Requirements

• 7+ years of experience in demand generation, ABM, or B2B marketing
• Hands-on experience managing CRM systems and automated email workflows
• Proven ability to partner with Sales and Sales Ops on account targeting and pipeline reporting
• Strong messaging and positioning skills for account-specific narratives
• Experience operationalizing partner or channel marketing programs
• Strong project management and cross-functional collaboration skills

Preferred Qualifications

• Strong understanding of the ad tech industry
• Experience marketing to advertisers and brands