Digital Marketing Specialist

Responsibilities

• Serve as the HubSpot platform specialist across Marketing, Sales, Service, and Operations Hubs
• Build, test, document, and optimize complex workflows, automations, lead scoring, and lifecycle processes
• Manage HubSpot data, including imports, hygiene, deduplication, custom properties, and migrations
• Implement and maintain integrations using Zapier, native connectors, and API/webhooks
• Create and optimize forms, landing pages, chatbots, custom reports, and dashboards
• Execute and optimize paid media campaigns across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta Ads
• Manage campaign structure, keyword research, audience building, ad copywriting, testing, bid strategies, budgets, and ongoing optimization
• Implement and maintain tracking and analytics using Google Tag Manager and Google Analytics 4
• Ensure accurate conversion tracking, UTM governance, call tracking integration, and CRM-based closed-loop reporting
• Work within established attribution frameworks and clearly document optimization decisions

Requirements

• 3 years of expertise in HubSpot (Marketing, Sales, Service, and Operations Hubs)
• HubSpot certifications required or must be obtained
• Proven experience building complex workflows, automations, and lifecycle logic
• Experience implementing integrations via Zapier and APIs/webhooks
• Hands-on experience managing paid media across Google, Microsoft/Bing, LinkedIn, and Meta platforms
• Google Ads certification required
• Solid understanding of conversion tracking, attribution models, and CRM reporting
• Experience with Google Tag Manager, Google Analytics 4, and call tracking tools
• High attention to detail for QA, documentation, and data integrity
• Availability during U.S. Eastern business hours
• Based in Latin America

About the Company

GoFasti is a Talent-as-a-Service that bridges the gap between world-class developers and designers from LatAm and first-class companies around the globe.