Director of Marketing

About the Company

BAMKO is one of the top 10 largest companies in the branded merchandise space and the fastest growing of any of the top 50 companies in the $25 billion industry. A wholly owned subsidiary of Superior Group of Companies (NASDAQ: SGC), BAMKO partners with Fortune 500 brands and growing mid market companies on branded merchandise programs.

Responsibilities

• Develop and execute paid media strategy across Google, LinkedIn, and programmatic channels
• Own quarterly and annual media planning, budget allocation, and forecasting
• Personally build, manage, and optimize paid search and paid social campaigns
• Own landing page strategy and conversion rate optimization (CRO)
• Support lead scoring and qualification efforts in HubSpot
• Run structured testing on ad copy, audience, bidding strategy, and landing pages
• Own weekly and monthly performance reporting including spend, lead volume, and lead quality
• Partner with sales leadership to validate lead quality and refine targeting

Requirements

• 7+ years of digital marketing experience
• Deep hands-on expertise in paid search and paid social
• Proven track record building performance marketing programs from the ground up
• Deep knowledge of Google Ads and LinkedIn platform algorithms
• Familiarity with HubSpot or similar marketing automation platforms
• Bachelor's degree or equivalent practical experience

Preferred Qualifications

• Experience marketing to small and mid-sized businesses or D2C audiences
• Experience with performance marketing aimed at fast, self-serve conversion paths