Director of Mobile Games User Acquisition

Responsibilities

• Own full P&L and UA spend for the flagship mobile MOBA game
• Define and execute channel strategy across Meta and Google
• Lead, coach, and grow a UA team of 2–5 specialists
• Partner with creative teams to brief, test, and iterate on performance creatives
• Build reporting frameworks connecting spend to LTV
• Collaborate with product and data teams on measurement infrastructure and MMP setup

Requirements

• 5+ years in mobile UA with 2+ years in a lead or director-level role
• Proven track record scaling mobile games profitably in Tier 1 and Tier 2 markets
• Deep expertise in Meta Ads and Google UAC
• Strong fluency in LTV modeling, cohort analysis, and ROAS-based decision-making
• Experience managing or mentoring UA specialists
• Proficiency with MMPs such as Adjust or AppsFlyer
• Ability to communicate strategy to non-UA stakeholders

Preferred Qualifications

• Experience with DSPs or programmatic advertising
• Familiarity with AI-powered creative production pipelines
• Cross-vertical UA experience across different app categories
• Background in gaming-centric markets like South Korea, Taiwan, Saudi Arabia, or MENA