Email & SMS Marketing Manager

About the Company

We're Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we're thrilled to be certified as a Great Place to Work for the 2025-2026 period.

Responsibilities

• Develop and manage the monthly email and SMS marketing calendar
• Plan and execute promotional campaigns aligned with business objectives
• Create and refine customer segmentation strategies
• Build, maintain, and optimize automated marketing flows including welcome sequences and win-back campaigns
• Write compelling email and SMS copy aligned with brand voice
• Design and format marketing emails using existing brand guidelines
• Build, schedule, test, and deploy email campaigns through Klaviyo
• Manage SMS campaigns through Postscript or similar platforms
• Monitor and report on KPIs including revenue attribution, open rates, and conversion rates
• Conduct structured A/B testing on subject lines and content
• Manage email authentication and deliverability best practices (SPF, DKIM, DMARC)
• Ensure compliance with CAN-SPAM and TCPA regulations
• Identify and implement list-growth opportunities
• Maintain and document SOPs for all recurring processes

Requirements

• 5+ years of hands-on experience in email and SMS marketing for DTC ecommerce brands
• Expert-level experience with Klaviyo
• Proven experience managing SMS marketing programs using Postscript or similar platforms
• Strong copywriting skills
• Experience designing polished marketing emails without dedicated design support
• Demonstrated ownership of retention marketing performance and revenue generation
• Experience working independently in remote environments
• Strong analytical and reporting capabilities
• Experience developing customer lifecycle marketing programs

Benefits

• Hiring rate USD 1288/month
• Annual pay increments
• Discretionary client bonuses
• 7 U.S. federal holidays + 4 paid PTO days
• Monthly medical insurance stipend
• Birthday / Anniversary bonuses
• Gym / Wellness allowance
• Unlimited online fitness classes