Event Marketing & Programs Manager

Responsibilities

• Plan, coordinate, and execute in-person and virtual events including trade shows, customer roadshows, partner events, and webinars
• Collaborate with marketing and sales teams to create programs and campaigns that drive pipeline and revenue
• Work with demand generation and digital marketing teams to amplify field programs through email, paid media, and social campaigns
• Measure and report on campaign performance using KPIs such as MQLs, demos, pipeline, revenue, and ROI
• Execute lead nurture and follow-up strategies in partnership with lifecycle marketing, SDRs, and account executives
• Attend trade shows and events to market the product and drive demos
• Set goals and define metrics for marketing campaigns to maximize pipeline generation and sales velocity
• Evaluate and grow partner demand generation opportunities and build vendor relationships

Requirements

• 3+ years of field marketing experience in a B2B SaaS or technology company
• Strong campaign orchestration, persona, and buying cycle experience
• Willingness to travel monthly, sometimes multiple times a month
• Enterprise-level sales experience
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies
• Experience managing trade shows, field events, and executive roundtables
• Strong analytical skills to measure and optimize campaign performance
• Excellent communication and cross-functional collaboration skills
• Knowledge of partner marketing and co-marketing strategies
• Bachelor's degree in Marketing, Business, or Communications preferred
• Ability to prioritize multiple initiatives and campaigns simultaneously
• Self-motivated with the ability to work independently

Benefits

• Medical, dental, and vision health insurance benefits with HSA plan
• Disability insurance
• 401k plan
• Generous PTO
• Paid holidays