GCC Marketing Lead

Responsibilities

• Drive regional growth across GCC markets—primarily the UAE and Saudi Arabia—owning the full marketing mix, performance analysis, and leadership reporting.
• Lead localization efforts, working with local contractors to adapt Eight Sleep’s communication assets, including the website, emails, and paid campaigns, for cultural and language relevance.
• Collaborate with the Growth Marketing team to optimize digital performance across Meta, Google, Snap, and affiliate channels.
• Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs, and brand collaborators to build relevance and trust with target audiences.
• Plan and execute offline activations (e.g. product showcases, events, retail partnerships, club pop-ups) to elevate brand presence and generate high-impact product experiences.
• Secure and maximize media coverage in premium regional outlets to enhance brand visibility and credibility.
• Conduct market analysis to identify regional trends, competitive activity, and emerging opportunities.
• Own marketing reporting, delivering synthesized insights, KPI tracking, and clear next steps to guide strategic decisions.
• Provide on-the-ground support for white-glove Pod installations and product onboarding for key VIP partners and ambassadors.

Requirements

• 3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand
• Proven track record managing both offline activations and digital performance campaigns (Meta, Google, etc.)
• High-energy, resourceful, and fast-moving with effective, hands-on execution
• Strong brand affinity with a local network in sports, wellness, biohacking, and tech communities
• Self-starter who excels at building and owning initiatives from scratch with minimal oversight
• Exceptional communicator with a proactive mindset, collaborative spirit, and bias for action
• Based in Dubai with deep understanding of regional consumer behaviors; Arabic proficiency is a plus

Benefits

• Full access to health, vision, and dental insurance for you and your dependents
• Supplemental life insurance
• Flexible PTO
• Commuter benefits
• Paid parental leave
• Equity participation for full-time team members
• Your own Eight Sleep Pod

About the Company

Eight Sleep is the world’s first sleep fitness company, on a mission to fuel human potential through optimal sleep. Trusted by high performers and health-conscious consumers in 30+ countries, the company is recognized as one of Fast Company’s Most Innovative Companies and featured on TIME’s “Best Inventions of the Year”. Eight Sleep builds advanced hardware, software, and AI technology to transform sleep into a personalized, data-driven recovery experience. The company operates as a high-performance team, valuing fast execution, innovation, and collaboration. Employees enjoy substantial responsibility, impact-driven work, and professional growth opportunities alongside a culture of excellence.