General Manager, Middle East

Responsibilities

• Own the Middle East growth strategy across target markets, segments, and priority verticals.
• Drive regional revenue outcomes across new business, expansion, and strategic customer opportunities.
• Build local traction through direct sales, partnerships, and ecosystem development.
• Develop relationships with agencies, technology partners, and Meta ecosystem players.
• Localize Wati’s market approach by applying deep understanding of regional customer expectations and business norms.
• Coordinate cross-functionally with Sales, CSM, Product, and RevOps to ensure seamless regional execution.

Requirements

• 8+ years of experience in commercial leadership, GTM, sales, or regional management.
• Deep expertise in the Middle East market, specifically within the UAE, KSA, and broader GCC.
• Proven track record of building revenue in new or developing markets.
• Experience scaling SaaS, MarTech, CPaaS, or B2B technology products.
• Strong customer-facing skills, including executive-level negotiations and demonstrations.
• High level of operating discipline regarding pipeline management and forecasting.
• Ability to thrive in a fast-moving, ambiguous, and entrepreneurial environment.

Preferred Qualifications

• Arabic language capability.
• Experience with the WhatsApp Business API or the Meta ecosystem.
• Experience building a market from 0 to 1.
• Existing professional network across Middle East SaaS, agencies, or e-commerce communities.

Benefits

• High ownership and visibility within a global, high-growth company.
• Opportunity to lead a strategic growth market at a pivotal stage.
• Competitive compensation and meaningful equity upside.

About the Company

Wati is an AI-powered customer engagement platform designed to help businesses sell, support, and grow through conversations. Trusted by over 16,000 customers across 190+ countries, Wati leverages AI to automate marketing, sales, and support across channels like WhatsApp, Instagram, and SMS. We are proudly backed by Tiger Global, PeakXV, DST Global, and Shopify.