GEO Strategist

Binance

Completely RemoteFull TimeMarketing & Advertising
Posted Today

Job description

About the Company

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

  • Own Binance's presence and citation authority across AI-powered search surfaces including ChatGPT, Perplexity, Gemini, and Claude
  • Partner with Content, Tech, and Data teams to build Generative Engine Optimization (GEO) into a systematic, measured acquisition channel
  • Close the citation gap against key competitors
  • Establish definitional authority in AI-generated crypto content

Skills & tools

AISEO

What the team is looking for

Use this list as a quick fit check before you apply.

  1. 01Subject matter expertise in Generative Engine Optimization (GEO)
  2. 02Ability to partner with Content, Tech, and Data teams
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