Global Brand Marketing Manager

Responsibilities

• Manage day-to-day brand marketing for CRAFTSMAN, driving global brand initiatives and new product launches
• Support long-term strategic planning, including future product innovation, growth opportunities, and sponsorship strategies
• Develop and execute brand campaign materials, including marketing copy, packaging design, eCommerce content, and social media activation
• Coordinate with cross-functional teams (Product Management, Insights, Digital Marketing) and agency partners to deliver world-class content
• Partner with regional Brand Marketing teams to ensure consistent global representation and KPI alignment
• Translate consumer insights into benefit-driven campaigns across core and new product categories

Requirements

• 3-5 years of brand marketing experience
• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience in brand campaign development and execution
• Experience developing content and messaging strategies and leveraging insights to drive decisions
• Strong business acumen, including financial and budget management skills
• Ability to thrive in a fast-paced, evolving, and cross-functional environment

Benefits

• Competitive salary and comprehensive medical, dental, vision, and life insurance
• 401(k) and Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement and access to digital learning resources
• Discounts on Stanley Black & Decker tools and partner programs

About the Company

Stanley Black & Decker is the world's largest tool company, home to iconic brands including DEWALT, CRAFTSMAN, and BLACK+DECKER. We are industry visionaries dedicated to providing innovative solutions for makers, doers, and protectors worldwide.