Global Paid Search & Social Media Manager

Responsibilities

• Plan, activate, optimize, and manage paid search and paid social campaigns across platforms like Google Ads, Meta, and TikTok
• Translate client objectives into effective search and social campaign recommendations
• Manage performance against conversion-focused metrics such as CPL, CPA, CAC, and ROAS
• Oversee the full campaign lifecycle including setup, trafficking, optimization, and reporting
• Develop comprehensive activation plans aligned with client business goals
• Present campaign performance and actionable insights to clients and stakeholders
• Collaborate with strategy, analytics, and creative teams to deliver cohesive consumer experiences
• Stay current on platform changes, privacy developments, and emerging technologies

Requirements

• 3+ years of hands-on experience managing paid search and paid social campaigns
• Experience in direct-response, commerce, performance marketing, or growth-focused environments
• Working knowledge of Google Ads, Microsoft Advertising, and Meta Ads Manager
• Proficiency with social platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X
• Understanding of measurement strategy, conversion tracking, pixels, and attribution
• Experience analyzing data using Google Analytics, Looker Studio, Skai, or Tableau
• Strong analytical, problem-solving, and client communication skills
• Bachelor's degree in marketing, advertising, business, or a related field preferred

About the Company

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Recognized as one of AdAge's Best Places to Work, the company combines the security of an established firm with a start-up feel, utilizing data-driven and technology-enabled digital media services.