Head of Go-to-Market

About the Company

Sword is building AI to heal billions and unlock humanity's full potential through AI Care. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale. Thrive is Sword Health's AI musculoskeletal solution, providing AI Care for pain delivered at home by pairing licensed clinicians with advanced AI technology.

Responsibilities

• Build the narrative, positioning, and differentiation to make Thrive's value obvious to a global workforce.
• Develop core messaging architecture and buyer-segment-specific positioning for benefits leaders, HR, health plans, and consultants.
• Create competitive battle cards, ROI frameworks, and demo/proof materials.
• Conduct direct market intelligence gathering to understand the competitive landscape.
• Feed market intelligence back into the product roadmap to address competitive gaps.
• Enable the commercial organization by providing tools and knowledge to answer complex comparison questions.

Requirements

• Experience in product marketing, competitive intelligence, and commercial enablement.
• Ability to translate complex clinical and technical advantages into buyer-centric language.
• Proven track record of influencing product roadmaps and commercial behaviors.
• Experience working within the healthcare or MSK (musculoskeletal) industry is preferred.