Head of Growth

Responsibilities

Initial Phase:

• Define and implement Freedx’s initial growth strategy and go-to-market execution plan.
• Build scalable acquisition funnels across paid, organic, referral, and affiliate channels.
• Establish growth KPIs, tracking systems, and analytics dashboards.
• Design and run the first acquisition and onboarding campaigns.
• Identify early partnerships and community initiatives to accelerate adoption.
• Build the foundation of the growth team and processes for long-term scale.

On-going:

• Develop and execute comprehensive growth strategies across acquisition, activation, retention, and monetization.
• Continuously optimize user journeys and conversion funnels to improve CAC/LTV efficiency.
• Manage and grow the growth team, embedding experimentation and data-driven decision-making.
• Partner with Product and Marketing to align growth initiatives with launches and campaigns.
• Drive lifecycle marketing campaigns (email, push, in-app) to increase retention and user engagement.
• Build and manage affiliate, referral, and influencer programs.
• Monitor and analyze key growth metrics, reporting performance to leadership.
• Stay informed about crypto industry trends and competitor activities, leveraging insights into growth initiatives.
• Collaborate across all departments to ensure growth strategies are aligned with overall business objectives.

Requirements

• Minimum 7 years in growth, marketing, or product-led growth roles (with at least 4 years in fintech, crypto, or high-growth tech environments)
• Bachelor’s degree in Business, Marketing, Data Science, or related field
• Strong knowledge of acquisition channels (SEO, SEM, affiliates, influencers, communities)
• Proficiency in analytics tools (Amplitude, Mixpanel, GA, SQL) and A/B testing frameworks
• Excellent leadership and team management skills
• Strong communication, storytelling, and presentation abilities
• Proven track record of scaling user bases and improving retention in competitive markets

Preferred Qualifications

• Entrepreneurial mindset: bias to action, willingness to test and iterate quickly
• Creativity: innovative approach to growth in a highly competitive industry
• Technical aptitude: understanding of trading platforms, blockchain, and crypto products
• Global mindset: experience with international markets and scaling across multiple regions
• Results-oriented: focused on measurable outcomes, efficiency, and ROI

Benefits

• Competitive salary
• Flexible work schedule, hybrid work opportunity
• Generous paid leave
• Opportunity for professional development, participation in industry events
• Freedx fosters an open and inclusive work environment, embracing diversity and well-being for all employees

About the Company

Who We Are: Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team includes experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. Freedx is committed to empowering clients to manage digital assets confidently and efficiently.

Our Vision: To be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. Freedx continuously innovates to stay ahead of the evolving crypto market and ensure our clients achieve their financial goals through best-in-class tools and services.