Head of Influence Marketing

About the Company

Growe is a leading business advisory and services group in iGaming and Entertainment, creating strategies and solutions that scale to help businesses navigate fast-evolving industries.

Responsibilities

• Define, develop, and execute global influencer and creator marketing strategies to drive brand awareness and revenue
• Align influencer marketing strategy with brand goals, product launches, and KPIs
• Manage and optimize the influencer marketing budget to ensure high ROI
• Monitor emerging social platforms, content formats, and competitor strategies
• Establish best practices for influencer vetting, contract negotiation, and regulatory compliance
• Hire, train, mentor, and manage a high-performing team of Influence Marketing Managers

Requirements

• 5+ years of experience in Influencer Marketing
• 2+ years in a leadership role
• Experience working in the iGaming industry
• Proven track record of developing and executing global influencer campaigns
• Strong understanding of marketing metrics including ROI, CPA, CAC, and engagement
• Experience managing budgets and optimizing campaign performance
• English proficiency at Upper-Intermediate level or higher
• Spanish language skills are a plus

Preferred Qualifications

• Experience leading teams in fast-paced environments
• Data-driven mindset with strategic thinking capabilities