Head of Marketing

Responsibilities

Day 1 (Launch Phase):

• Develop marketing strategy and go-to-market plan
• Establish brand guidelines and positioning for Freedx
• Set up key marketing channels and platforms
• Create a launch campaign for the exchange
• Establish KPIs and analytics tools for measuring marketing effectiveness
• Continue growing and optimizing the marketing team

On-going:

• Develop and execute comprehensive marketing strategies across all channels
• Manage and grow the marketing team, ensuring efficient execution of marketing activities
• Oversee brand development and marketing communications
• Analyze marketing metrics and adjust strategies accordingly
• Collaborate with product team on go-to-market strategies for new features and products
• Manage marketing budget and optimize resource allocation
• Oversee content creation and distribution across various platforms
• Plan and execute marketing campaigns to drive user acquisition and retention
• Stay informed about industry trends and competitor activities
• Collaborate with other departments to ensure marketing efforts align with overall business goals
• Provide regular reports on marketing performance and ROI to leadership

Requirements

• Minimum 8 years in marketing, with at least 5 years in cryptocurrency, fintech, or related industries
• Bachelor's degree in Marketing, Business, or related field; MBA or relevant marketing certifications are a plus
• Strong strategic thinking and planning abilities
• Excellent leadership and team management skills
• Deep understanding of digital marketing channels and techniques
• Proficiency in marketing analytics and data-driven decision making
• Strong communication and presentation skills

Preferred Qualifications

• Creativity: Innovative approach to marketing in the competitive crypto space
• Adaptability: Ability to thrive in a fast-paced, evolving industry
• Technical Aptitude: Understanding of blockchain technology and cryptocurrency markets
• Global Mindset: Experience with international marketing campaigns
• Results-Oriented: Strong focus on measurable outcomes and ROI

Benefits

• Competitive salary
• Flexible work schedule, hybrid work opportunity
• Generous paid leave
• Opportunity for professional development and participation in industry events
• FreedX is an equal opportunity employer and fosters an open, inclusive work environment celebrating diversity in all forms

About the Company

Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. The team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. Freedx aims to be the most trusted and reliable cryptocurrency exchange, offering freedom and scalability, with security and reliability as their top priorities. Join Freedx on its journey to redefine the standards of digital asset trading.