Head of Product Marketing

Responsibilities

• Lead product marketing for both SaaS and hardware products in a remote start-up/scale-up environment
• Drive product-led growth and achieve revenue targets
• Develop and launch compelling GTM strategies for new product releases
• Increase customer adoption and retention rates through strategic positioning
• Align cross-functional teams, including product, sales, and marketing, around a unified product vision
• Deliver data-driven customer insights and research to key stakeholders

Requirements

• 10+ years of experience in product marketing or related roles
• Proven experience marketing both SaaS and hardware products
• Demonstrated track record in start-up or scale-up environments
• Expertise in GTM strategy development and product launch management
• Proficiency with AI tools, platforms, and leveraging AI for marketing efficiency
• Strong experience with CRM, marketing automation, and data analytics/reporting
• Deep understanding of customer-centric marketing and customer empathy

About the Company

xg-ai is a fast-growing company operating in a remote start-up/scale-up environment, focused on integrating advanced technology across SaaS and hardware solutions.