Head of Web and Organic Growth

About the Company

Atticus is a new kind of law firm that helps sick, injured, and wronged Americans access the benefits designed to protect them, such as Social Security disability insurance, workers' comp, and insurance settlements. A certified B Corporation, Atticus has helped hundreds of thousands of people access more than $10 billion in life-changing aid.

Responsibilities

• Own the digital front door, including the homepage, vertical landing pages, blog, and lead-magnets
• Set the strategy to drive prospective clients via organic and AI search
• Write briefs for blog content and requirements for SEO and GEO prominence
• Partner with Growth Marketing, Product, and Lifecycle teams to evolve the core site experience
• Collaborate with vertical GMs to deliver tailored experiences for different audiences

Requirements

• 6-9 years in digital marketing with at least 3 years in a lead role owning a website P&L
• Proven track record in SEO and content-led growth, ideally for DTC brands with long consideration cycles
• Strong conversion optimization skills including A/B testing and funnel rebuilding
• Fluency in GEO/AEO (AI Overviews, LLM citations)
• Excellent writing skills for creating high-quality content briefs
• AI-native mindset and ability to leverage modern AI tooling

Benefits

• Competitive base salary and equity
• 100% covered medical and dental insurance premiums
• 15 vacation days and approximately 20 paid holidays per year
• Free OneMedical membership
• $600/year internet service stipend
• $1,000/year education and training stipend
• Up to $1,200/year student loan repayment assistance
• 401(k) and optional HSA/FSA