Interim Marketing Director

About the Company

Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S. We believe every parent deserves to feed their baby with confidence, without judgment and without compromise. Through our advocacy arm, Bobbie for Change, we fight for paid federal parental leave, feeding equity, and support for families navigating impossible situations.

Responsibilities

• Lead brand marketing and product marketing strategy, including positioning and messaging for CPG launches
• Guide packaging strategy with a focus on retail shelf impact and shopper behavior
• Map customer journeys and use research to drive marketing plans
• Set strategic direction across brand channels and own the end-to-end marketing calendar
• Partner with consumer data leads to deliver weekly insights and brand narratives to leadership
• Execute brand channel strategy for Black Friday and Cyber Monday
• Serve as the primary cross-functional liaison between brand, growth, and retail teams
• Oversee and support the Partnership Lead, Organic Social, HCP/Consumer Marketing, Creators, and Marketing Leads

Requirements

• Senior marketing leader with strong product marketing expertise
• Hands-on CPG experience, ideally including a product relaunch
• Experience with retail and packaging strategy
• Fluency in customer research and journey mapping
• Proven ability to manage channel strategy and marketing calendars
• Strong cross-functional operational skills
• Ability to make decisive, high-level leadership calls