Lifecycle Marketing Manager

Responsibilities

• Own and execute lifecycle marketing strategy across all products
• Ensure communication aligns with brand values and voice
• Analyze campaign performance to improve upsell, conversions, and retention
• Implement lifecycle automations to improve customer experience
• Develop customer segmentation strategies in HubSpot

Requirements

• 3-5+ years of lifecycle marketing or email marketing experience
• Experience with HubSpot Marketing Hub
• Ability to build automated and AI-powered workflows
• Comfortable analyzing campaign performance and making data-driven decisions
• Strong organizational skills and attention to detail
• Ability to manage multiple campaigns simultaneously
• Clear, empathetic customer communication skills

Benefits

• Fully remote work environment
• Global health, income, and travel coverage
• Minimum of four weeks of vacation per year
• New laptop
• Potential for equity compensation and home office allowance