Marketing and Segmentation Analyst

Responsibilities

• Analyze past promotional campaigns to target the most responsive and suitable people from Informa’s database.
• Utilize internal databases to segment relevant audiences for content and promotional marketing campaigns, optimizing messaging and conversion rates.
• Develop and maintain promotion templates required for marketing campaign processes.
• Drive improvements in database structure and coding for effective segmentation, reflecting both digital and in-person audience interactions.
• Provide high-quality leads for the sponsorship team, leveraging both the internal database and external tools such as LinkedIn Sales Navigator.
• Support telemarketing efforts by prioritizing and supplying leads to maximize sales.
• Manage database build processes to ensure future campaigns target responsive and relevant prospects.

Requirements

• Analytical mind with strong numeracy skills
• Well-organized and detail-oriented
• Technically capable with excellent communication skills
• Self-motivated, resourceful, and eager to learn
• Curious and driven to analyze data and trends for performance improvement
• Previous experience working with databases is useful
• Strong interpersonal and communication skills for collaboration with team members, marketing managers, and senior leaders

Benefits

• 25 days annual leave plus a birthday leave day
• Flexibility to work remotely from (almost) anywhere for up to four weeks per year
• Up to four days per year to volunteer
• Welcoming culture with social events and active diversity/inclusion networks
• Annual flight entitlement after one year of service
• Private medical insurance with optical and dental coverage
• ShareMatch scheme to become a shareholder from day one
• Global awards and recognition programs
• Wellbeing support, including EAP assistance and access to health apps
• Career development with bespoke training, mentorship, and thousands of courses via LinkedIn Learning
• Opportunities to collaborate with international teams

About the Company

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. We organize around 800 events each year, build digital content platforms, and run professional development programs for individuals and businesses. Informa champions energy, ambition, and inclusivity, supporting personal growth and offering an enjoyable and rewarding workplace for all.