Marketing Operations Manager

Responsibilities

• Identify and implement AI tools, agents, and workflows to enable deep personalization and remove manual tasks
• Own HubSpot end-to-end, including configuration, workflows, automation, and governance
• Lead a full audit and rebuild of the HubSpot instance
• Evaluate, implement, and own the broader marketing tech stack
• Standardize campaign frameworks and own tracking, attribution, and reporting dashboards
• Build dynamic audience segmentation and manage data architecture (enrichment, dedupe, validation)
• Own the end-to-end lead lifecycle framework, including scoring and routing
• Design marketing performance measurement and provide actionable budget/resource recommendations

Requirements

• 5-8+ years in marketing operations, specifically in B2B SaaS environments
• Proven experience building or rebuilding a marketing operations function
• Strong understanding of SaaS revenue metrics and funnel analytics
• Deep HubSpot expertise and platform administration experience
• Familiarity with AI tools, LLM-powered workflows, and intelligent automation
• Technical fluency in integrations, data modeling, APIs, and workflow automation
• Strong understanding of CRM reporting and data architecture
• Must be U.S.-based and authorized to work without sponsorship

Preferred Qualifications

• Experience with enrichment and data tools
• Ability to translate business strategy into operational infrastructure
• Strong process design and documentation skills

Benefits

• Flexible remote work
• Generous PTO and holidays
• Medical, dental, and vision coverage
• 401(k) with employer contribution
• Parental leave
• Life and short/long-term disability insurance

About the Company

Enformion is a leading identity data and analytics platform that powers consumer and business identity verification, sales and marketing intelligence, investigations, and collections.