Marketing Specialist

About the Company

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue, Toptal is the world's largest fully remote workforce.

Responsibilities

• Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization
• Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud
• Develop email content aligned with campaign goals, brand voice, and audience needs
• Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments
• Monitor and analyze campaign performance including open rates, click-through rates, and conversions
• Write and edit high-quality blog content aligned with brand messaging and SEO goals
• Create SEO-focused content and optimize written content for target keywords and search intent
• Create compelling social media copy and content concepts that support broader campaign objectives

Requirements

• Bachelor's degree
• 5+ years of experience in marketing with strong emphasis on email marketing and automation
• Strong experience writing marketing content across email, blog, SEO, and social media formats
• Strong understanding of SEO and on-page optimization best practices
• Experience with audience segmentation, email testing, and campaign optimization
• Ability to interpret performance data and turn insights into actionable recommendations
• Strong attention to detail, organization, and project management skills

Preferred Qualifications

• Experience in B2B marketing
• Knowledge of Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio)
• Familiarity with HTML/CSS for email formatting
• Familiarity with SQL or AMPscript
• Experience using analytics and reporting tools