Media Buying Specialist

Responsibilities

• Set up, monitor, and optimize Meta ad campaigns, owning budgets and offers
• Identify, test, and scale direct buy ad network partnerships such as Newsbreak, Next Door, and Quora
• Build and nurture relationships with key contacts at direct buy ad network partners
• Develop and test ad creative across Meta and direct buy networks to maximize ROI
• Analyze performance data including spend, ROI, ROAS, CAC, and CPA
• Maintain tracking infrastructure including pixel/S2S tracking and fraud monitoring
• Collaborate with Creative, Analytics, and Affiliate teams to iterate on campaign concepts

Requirements

• 1-2 years of relevant experience
• Familiarity with Meta Ads Manager and campaign setup
• Understanding of media buying principles for both platform-based and direct-to-network buying
• Experience with pixels, S2S tracking, and attribution
• Strong analytical skills and proficiency with spreadsheets
• Bachelor's degree or equivalent experience

Benefits

• 100% employer-paid medical, dental, and vision premiums for employee-only plans
• Annual bonus and potential quarterly KPI bonuses
• 401k matching up to 3.5%
• Employee Stock Ownership Plan (ESOP)
• 6 paid sick and mental health days
• Professional development opportunities and mentorship
• Reimbursements for personal cell phone and internet usage