Paid Media Manager

Responsibilities

• Develop and execute paid acquisition strategies to drive revenue growth across four VPS brands
• Lead the turnaround and continuous optimization of paid media programs
• Own Google Ads strategy including Search, Performance Max, Demand Gen, and Shopping
• Manage approximately $3.4 million in annual paid media investment
• Develop integrated, full-funnel acquisition strategies across Google, Microsoft, Meta, and YouTube
• Conduct account health audits and lead disciplined testing programs for bidding, audiences, and creative
• Partner cross-functionally with SEO, CRO, Lifecycle Marketing, and Analytics teams
• Leverage AI-enabled tools to accelerate analysis, reporting, and forecasting

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 5–8 years of experience managing complex paid acquisition programs with revenue responsibility
• Expert-level experience managing Google Ads (Search, PMax, YouTube, Demand Gen, Shopping)
• Proven success rebuilding underperforming accounts and driving revenue growth
• Deep expertise in full-funnel strategy, attribution models, and audience segmentation
• Proficiency with GA4, Shopify, and attribution/reporting platforms
• Strong analytical ability to diagnose root causes and translate data into strategic recommendations
• Excellent communication and executive presentation skills

About the Company

Colibri is a pioneer of online professional education, serving over 1 million customers annually through a family of leading online professional education platforms.