Paid Media Manager

Responsibilities

• Lead strategy development, innovation, and tactical execution for a portfolio of 3-5 client accounts
• Plan, implement, and audit paid media campaigns across Search and Social platforms
• Serve as the primary point of contact for assigned clients, leading biweekly and ad hoc calls
• Analyze performance data to identify opportunities for new campaigns and optimizations
• Create and present actionable performance reports directly to clients
• Collaborate with Creative and Design teams on ad creation and testing plans
• Manage project timelines and proactively communicate updates to clients

Requirements

• Minimum of 3+ years of paid media agency experience (performance agency experience is required)
• Proven expertise managing both Paid Search and Paid Social campaigns
• Hands-on experience with Google, Meta, LinkedIn, and TikTok
• Strong client-facing skills with the ability to build rapport and establish credibility
• Proficiency in data analysis using Excel, Google Sheets, and GA4
• Demonstrated ability to take full ownership of client accounts from strategy to execution
• Excellent project and time management skills

Preferred Qualifications

• Experience in a fast-paced performance marketing environment
• Ability to tie media wins to measurable business impact and revenue

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match
• Virtual Team Events

About the Company

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Recognized as one of the best places to work, Silverback supports and challenges its team members to make a real difference in the agency's growth.