Performance Marketer

Responsibilities

• Own the full-funnel architecture, designing the entire user journey from paid acquisition to high-converting landing pages and email sequences.
• Lead creative quality control by developing hooks, angles, and core performance copy that resonates with target audiences.
• Drive performance and ROI by tracking daily metrics and adjusting budgets and funnel logic based on hard data.
• Set the audience strategy by identifying new segments and implementing warming strategies to maximize conversions.
• Execute lifecycle journeys to ensure a seamless transition from Meta leads to active challenge participants.

Requirements

• Deep, hands-on expertise with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars, or digital challenges.
• Analytical and data-driven mindset with the ability to identify and fix leaks in a sales funnel.
• Technical proficiency in building funnel infrastructure using Typeform, landing page builders, and CRM software.
• Strong creative strategy and copywriting skills to brief and iterate on high-performance, scroll-stopping creative.
• Experience working with audiences in finance, crypto, trading, e-products, or ecommerce.
• Fluency in UK English with a bias toward action and clear communication.

Preferred Qualifications

• Understanding of search/SEO and Google Ads campaigns.
• Experience within the cryptocurrency exchange industry.
• General understanding of trading mechanics.

About the Company

HIGHER! is a new business branch of Crypto Banter on a mission to help people change their lives through dopamine-fueled, 1-7 day challenges across crypto, AI, trading, and beyond. We guide achievers through step-by-step transformations, delivering real wins and fast results. We are currently scaling rapidly and expanding across multiple categories and hosts.