PPC Specialist

Responsibilities

• Develop and execute PPC strategies across Google Ads, Microsoft Advertising, and social platforms
• Create, manage, and optimize search, display, video, remarketing, and social campaigns
• Conduct keyword research to identify growth and optimization opportunities
• Write compelling ad copy and support landing page performance improvements
• Implement bid strategies to maximize performance and budget efficiency
• Monitor, analyze, and report on campaign performance with actionable insights
• Collaborate with SEO, content, and social teams for integrated campaign execution

Requirements

• 3+ years of PPC campaign management experience
• Google Ads and Microsoft Advertising certifications
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong analytical skills with data-driven decision-making ability
• Proficiency with Google Analytics and PPC reporting tools
• Experience with A/B testing and conversion rate optimization
• Strong English verbal and written communication skills
• Demonstrated ability to drive conversions and achieve ROI goals through Meta advertising

Preferred Qualifications

• Familiarity with HTML, CSS, and JavaScript
• Experience with GA4 and Looker Studio reporting
• Understanding of SEO principles and PPC integration
• Experience leveraging AI and automation to drive campaign efficiency

Benefits

• Monthly salary of $2,500 – $4,500 based on experience
• Fully remote role with flexible working hours
• Opportunity to work with a team that actively embraces AI and new marketing technologies

About the Company

Mannix Marketing is a U.S.-based digital marketing agency that has been helping businesses grow online since 1996. We focus on delivering measurable results in PPC, SEO, and web design for a diverse range of clients, from local businesses to national brands.