Product Growth Hacker

Responsibilities

Strategy & Positioning

• Own the product marketing roadmap for spot trading and crypto card verticals
• Craft compelling messaging and value propositions that differentiate us in a crowded market
• Define and refine user personas, use cases, and customer journeys

Launch Execution

• Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth
• Deliver impactful marketing assets across website, email, social, in-app, and video
• Collaborate with PR, content, and community teams to amplify launches externally

Customer Insights & Market Intelligence

• Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
• Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging

Growth & Retention

• Partner with lifecycle and growth teams to build acquisition and retention campaigns
• Optimize conversion flows and onboarding journeys through data-backed experimentation
• Identify opportunities to drive engagement with new features, rewards, and card incentives

Performance & Reporting

• Define KPIs to measure the success of marketing initiatives
• Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar
• Iterate quickly based on data and feedback

Requirements

• 3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
• Proven success launching and scaling B2C financial products or platforms
• Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
• Excellent communication and copywriting skills—you can simplify complex ideas and tell stories that convert
• Highly collaborative, with experience working cross-functionally in fast-paced environments
• Analytical mindset with proficiency in marketing analytics and user research
• Experience in regulated industries or financial services is a plus
• Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth

About the Company

Crypto.com is a pioneering global cryptocurrency platform, providing innovative fintech solutions, including spot trading and crypto card products. With a vision to accelerate the world’s transition to cryptocurrency, Crypto.com serves millions of users worldwide. The company is known for its fast-paced, collaborative environment, and commitment to delivering industry-leading digital financial products.