Product Marketing Manager

Responsibilities

• Define and execute growth strategies for existing and future subscription offerings
• Identify opportunities to improve subscriber acquisition, conversion, engagement, retention, and lifetime value
• Analyze customer behavior, market trends, and competitive activity to develop actionable recommendations
• Serve as the primary marketing partner to product stakeholders to influence product roadmaps and value propositions
• Lead go-to-market planning and execution for new subscription products, features, and promotions
• Develop product positioning, messaging, and integrated marketing plans
• Partner with analytics and lifecycle marketing stakeholders to optimize performance
• Manage cross-functional workstreams and communicate recommendations to senior stakeholders

Requirements

• 5+ years of experience in subscription marketing, product marketing, or growth marketing
• 5+ years of experience executing go-to-market strategies for consumer products or digital services
• Demonstrated experience driving acquisition, conversion, and customer lifetime value
• Experience managing cross-functional initiatives with product, marketing, and analytics teams
• Proven ability to translate market insights into actionable product recommendations
• Strong project management and stakeholder management skills

Preferred Qualifications

• Experience marketing membership programs or digital commerce offerings
• Experience with paid media, affiliate marketing, or CRM
• Background in gaming, digital entertainment, or consumer technology
• Knowledge of gaming ecosystems and player engagement

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account
• 401k program
• Competitive PTO offerings
• Parental Leave
• Opportunities for professional growth and development

About the Company

Blueprint is a technology solutions firm that helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business.