Regional Marketing Manager, Middle East

Responsibilities

• Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets
• Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas
• Execute integrated enterprise B2B campaigns across digital, field, and partner channels
• Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences
• Collaborate with distributors and partners to co-create joint demand generation programs
• Manage Coop planning, execution oversight, and ROI tracking
• Own end-to-end management of regional events including logistics and reporting
• Track KPIs including pipeline contribution, conversion rates, and event ROI
• Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs

Requirements

• 7+ years of field and/or channel marketing experience within the META region
• Proven experience in B2B technology marketing, preferably in cybersecurity
• Strong understanding of Middle East, Turkey, and Sub-Saharan market dynamics
• Experience with Salesforce, Marketo, and Power BI
• Ability to balance strategic planning with hands-on execution
• Experience managing live and virtual events
• Fluent English

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Experience in cybersecurity or enterprise software
• Arabic or Turkish language skills

About the Company

Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges, specializing in cybersecurity, identity management, and data protection solutions.