Segment Marketing Lead

About the Company

Colibri Healthcare provides professional education and workforce solutions for nurses, nurse practitioners, allied health professionals, and other healthcare learners. Our programs help people prepare for important career milestones, maintain credentials, and continue growing throughout their careers.

Responsibilities

• Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention
• Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback
• Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs
• Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM, SEO, and organic social
• Use acquisition, conversion, engagement, retention, revenue, and ROI data to prioritize opportunities and guide testing
• Lead and develop a team of marketing managers and coordinators while creating alignment across cross-functional teams

Requirements

• 7+ years of B2C marketing experience, including leading integrated, multi-channel growth programs
• Experience owning strategy for a defined customer audience, segment, or product line
• Strong understanding of digital acquisition and lifecycle marketing
• Experience managing and developing people and setting clear priorities
• Strong communication and cross-functional influence skills
• Bachelor's degree in marketing, business, healthcare administration, or equivalent practical experience

Preferred Qualifications

• Experience in healthcare, education, professional certification, or another regulated industry