Senior Business Intelligence Analyst, Marketing

Responsibilities

• Analyze data, build models, test hypotheses, and find root causes to inform marketing decisions
• Develop actionable recommendations using descriptive and diagnostic analytics
• Define holistic metrics aligned with company strategy and objectives
• Measure performance of SEM, SEO, and Generative AI channels to guide budget allocation
• Map marketing processes and channel journeys to data flows
• Leverage Generative AI tools to accelerate analysis and automate reporting workflows
• Build and maintain marketing data infrastructure including Google Analytics, Search Console, and Google Ads

Requirements

• Bachelor's degree
• 5+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics
• 2+ years of experience in general consulting or analytical operations
• Demonstrated experience analyzing SEM, SEO, and Generative AI channels
• Proficiency in SQL
• Experience with BI tools such as Tableau, Qlik, or PowerBI
• Hands-on experience using Generative AI tools like Claude, Gemini, or ChatGPT
• Strong background in math, science, finance, engineering, or statistics
• Outstanding written and verbal communication skills

Preferred Qualifications

• Advanced degree or MBA
• Experience with R, Python, or MATLAB
• Working knowledge of probability and statistics
• Experience with process improvement

About the Company

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. Toptal is the world's largest fully remote workforce.