Senior Director, Consumer Marketing

About the Company

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other.

Responsibilities

• Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy
• Lead the evolution of GoFundMe's brand from a platform associated primarily with moments of crisis to the defining brand behind helping people help each other
• Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences
• Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels
• Develop a content strategy that showcases the power of generosity, community and human impact
• Lead strategies that strengthen GoFundMe's relevance with Millennial and Gen Z audiences
• Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy

Requirements

• 12+ years of experience leading consumer, brand, integrated, or audience marketing
• Proven success building brands that drive both cultural relevance and business growth
• Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling
• Experience leading large-scale integrated campaigns across multiple channels and audiences
• Demonstrated ability to influence and align senior stakeholders across complex organizations
• Experience building and developing high-performing marketing teams
• Strong analytical capabilities and a data-informed approach to decision making

Benefits

• Competitive pay and comprehensive healthcare benefits
• Financial assistance for hybrid work and family planning
• Generous parental leave and flexible time-off policies
• Mental health and wellness resources
• Learning, development, and recognition programs
• Commitment to DEI and volunteering programs