Senior Director, Integrated Marketing & Strategy

Responsibilities

• Translate brand strategy into integrated, full-funnel marketing campaigns
• Orchestrate marketing efforts across channel owners, Creative, Production, Product Marketing, Analytics, Communications, Retail, and Healthcare Practitioner Marketing
• Own the integrated marketing planning framework and calendar
• Create alignment around audiences, messaging, channel activation, sequencing, timing, and measurement
• Ensure marketing programs effectively move customers from awareness through consideration, conversion, and retention

Requirements

• Strategic and highly collaborative marketing leader
• Deep integrated marketing expertise
• Strong executive influence and operational rigor
• Experience coordinating complex campaigns across a sophisticated omnichannel consumer business

About the Company

Thorne works to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. The team consists of more than 750 passionate individuals committed to providing superior health solutions at every age and life stage.