Senior Director, Lifecycle Marketing/Retention

About the Company

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome. The company has created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them.

Responsibilities

• Set the strategic roadmap and quarterly OKRs for lifecycle marketing to improve retention and revenue
• Lead end-to-end lifecycle strategy across email, SMS, push/in-app, web, and loyalty programs
• Own multi-step flows including welcome, onboarding, replenishment, and churn prevention
• Define KPIs and translate data into actionable insights to drive customer value
• Partner with Brand, Product, CX, and Commercial teams to ensure messaging alignment
• Manage the lifecycle tech stack including ESP, CRM, and CDP
• Directly manage a Lifecycle Marketing Director and lead the cross-functional retention group

Requirements

• 8–12+ years in lifecycle/CRM or subscription marketing
• 4+ years in senior leadership roles (Director/Senior Director)
• Experience in consumer subscription or DTC brands, ideally in health-oriented industries
• Strong quantitative background with experience in cohort analysis and LTV modeling
• Hands-on experience with marketing automation, email/SMS programs, and personalization at scale
• Proficiency working with SQL or analytics partners
• Proven track record of people management and cross-functional leadership

Benefits

• $220,000-$250,000 salary
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity