Senior Email Marketing Designer & Creative Strategist

Responsibilities

• Own the end-to-end creative strategy and execution of complex B2C email campaigns
• Establish creative vision based on business objectives, brand strategy, and customer needs
• Design sophisticated, responsive email experiences using Figma or comparable platforms
• Write, refine, and approve persuasive email content including subject lines and body copy
• Present creative concepts and rationales to senior stakeholders
• Partner with marketing and operational leaders to align campaigns with strategic direction
• Use performance data and experimentation results to guide creative decisions
• Develop and improve email templates, standards, and reusable creative systems

Requirements

• 8–10+ years of experience in email marketing, digital design, or advertising
• Advanced proficiency with Figma or comparable UI/UX design platforms
• Extensive experience designing and leading B2C email campaigns
• Strong portfolio demonstrating sophisticated visual design and creative ownership
• Exceptional copywriting, editing, and proofreading skills
• Experience presenting creative work and defending rationale to senior stakeholders
• Ability to manage multiple complex campaigns in a fast-paced environment
• Portfolio requirement: must demonstrate email design, copywriting, and data-informed improvements

Preferred Qualifications

• Experience in an advertising or creative agency
• Experience supporting global brands with large-scale customer reach
• Knowledge of lifecycle marketing, CRM strategy, and customer-journey communications
• Experience with email accessibility and responsive design standards
• Familiarity with ClickUp or similar project management platforms
• Bachelor’s degree in marketing, design, or communications

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account
• 401k program
• Competitive PTO offerings
• Parental Leave
• Opportunities for professional growth and development

About the Company

Blueprint is a technology solutions firm that helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business.