Senior Lifecycle Marketing Specialist

Responsibilities

• Support lifecycle strategy and roadmap for customer acquisition and reacquisition
• Build and execute personalized, data-informed campaigns in Braze across email, push, in-app, and SMS
• Own campaign setup including audience segmentation, personalization, and channel sequencing
• Partner with Creative, Data Analytics, and Product teams to bring programs to market
• Use HTML to personalize, troubleshoot, and QA lifecycle communications
• Develop hypotheses and execute A/B tests to improve conversion and winback performance
• Ensure campaign quality and adherence to CAN-SPAM and fintech compliance requirements

Requirements

• 3–5+ years of lifecycle, CRM, retention, or growth marketing experience
• Hands-on campaign execution experience in Braze or comparable automation software
• Experience with multichannel campaigns (email, push, in-app, SMS)
• Strong understanding of audience segmentation and automated journey logic
• Proficiency with HTML and Liquid logic for personalization and QA
• Experience in a regulated or high-risk environment preferred
• Strong experimentation and A/B testing fundamentals

Preferred Qualifications

• Experience supporting acquisition and reacquisition programs
• Ability to translate business goals into executable customer journeys
• Proficiency using AI tools to improve workflow efficiency

Benefits

• Competitive salary and stock options
• Comprehensive benefits package
• 401(k) matching
• Monthly Acorns and GoHenry account contributions
• Mindfulness and Financial Wellness resources
• Career development and leadership programs

About the Company

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has helped over 14 million people save and invest over $25 billion.