Senior Manager, Lifecycle Acquisition

About the Company

Nutrafol is a growing company and a pioneer in hair wellness, creating clinically tested products for hair growth. They use a multi-factorial approach targeting root causes of hair thinning and are recommended by over 7,500 physicians and hair professionals.

Responsibilities

• Set strategic direction for email, SMS, Direct Mail, and emerging owned-channel programs
• Establish operational objectives and execution plans for lifecycle acquisition
• Lead lifecycle marketers and manage external agency partners
• Own the full stack of products including Klaviyo configuration and segmentation architecture
• Use first-party data to drive measurable acquisition outcomes
• Own audience orchestration strategy in partnership with Data Enablement
• Develop lead-generation strategy and measurement
• Stay current with lifecycle marketing trends and regulatory changes like GDPR and CCPA

Requirements

• 7+ years owning email/SMS or lifecycle marketing at a DTC or subscription brand
• Advanced Klaviyo user (campaign execution, flow-building, segmentation, deliverability)
• Analytical ability to interpret performance data independently
• Proven ability to design and run A/B and multivariate tests
• Experience building experimentation programs from scratch
• 3+ years of people management experience
• Ability to lead through ambiguity and manage external agencies
• Excellent written and verbal communication skills
• Hands-on experience with hypothesis-driven testing and iteration

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Monthly wellness, internet, and cell phone stipends
• Annual learning & development stipend
• Free Nutrafol subscription