Senior Marketing Manager

Responsibilities

• Own the roadmap and hands-on execution across earned and owned marketing channels including SEO, content, lifecycle email, and landing pages
• Grow organic acquisition by identifying search opportunities and partnering with Engineering on technical SEO
• Build and optimize lifecycle programs across onboarding, nurture, and re-engagement journeys
• Improve conversion across landing pages and trial sign-up flows through structured testing and CRO
• Analyze customer journeys and funnel performance using GA4, Google Search Console, Ahrefs, and behavior analytics tools
• Partner with Paid Media, Product, Creative, and Analytics teams to communicate priorities and performance updates

Requirements

• 6+ years of experience in B2C growth, digital marketing, or demand generation
• Hands-on experience in SEO, content marketing, lifecycle email, and conversion rate optimization
• Proven track record of personally launching campaigns, experiments, and customer journeys
• Strong analytical judgment with experience translating performance data into actionable priorities
• Ability to influence decisions across cross-functional teams without direct authority
• Excellent communication skills and executive presence

Preferred Qualifications

• Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, or e-commerce
• Experience with nursing education or professional learning
• Experience with community-driven acquisition channels like Reddit

About the Company

Colibri Group is a leader in professional education. SimpleNursing, part of the Colibri Group family, helps nursing students succeed in school, prepare for the NCLEX, and confidently begin their careers through engaging content and innovative learning tools.