Senior Marketing Manager

Responsibilities

• Serve as the dedicated marketing lead for the Agency Line of Business, aligning marketing activity with business priorities and revenue goals
• Develop and execute integrated marketing plans across awareness, consideration, and conversion stages
• Scope, plan, and launch demand generation campaigns and manage paid media budgets
• Own email marketing execution, including segmentation, scheduling, and lead nurturing workflows
• Develop messaging and positioning for products and solutions, creating high-engagement content like one-pagers and social content
• Partner with sales and BD teams to develop enablement assets such as pitch decks, battlecards, and case studies
• Support the planning and execution of marketing events and industry conferences
• Collaborate cross-functionally with Revenue Operations, Sales, and Account Management

Requirements

• 5+ years of B2B marketing experience with full-lifecycle program ownership
• Experience marketing to or within the agency ecosystem (strongly preferred)
• Proven track record with marketing automation platforms like Salesforce/Pardot, HubSpot, or Marketo
• Strong product and solutions marketing instincts
• Hands-on sales enablement experience
• Experience supporting or managing B2B event marketing
• Ability to operate independently and execute quickly in a fast-moving environment
• Excellent written and verbal communication skills

About the Company

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Recognized as one of AdAge's Best Places to Work, the company combines the security of an established firm with a start-up feel, utilizing data-driven and technology-enabled digital media services.