Senior Product Marketing Expert

About the Company

Established in 2018, Bybit is one of the world's leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3.

Responsibilities

• Own go-to-market strategy for major product launches across platform pillars including RWA, TradFi, Earn, and payment innovations
• Define positioning and messaging for new features and market segments in partnership with Product and Brand teams
• Develop and lead integrated campaign strategies across acquisition, activation, and retention channels
• Set, track, and report on marketing KPIs including product adoption, ROAS, and brand sentiment
• Build and maintain competitive intelligence against exchanges and fintech platforms
• Drive community and KOL strategies to build credibility with both crypto natives and mainstream users
• Collaborate with BD and ecosystem partners on co-marketing and joint launches
• Partner with Creative teams to produce high-quality, on-brand assets

Requirements

• 6 to 9 years of marketing experience
• At least 3 years in crypto, fintech, or Web3
• Proven track record of owning end-to-end product launches
• Experience in a full-stack product marketing role
• Strong proficiency with data, attribution models, and funnel metrics
• Excellent written communication skills for briefs and social copy
• Bilingual in English and Mandarin preferred

Preferred Qualifications

• Experience marketing financial products to TradFi-adjacent audiences
• Familiarity with RWA, tokenized securities, or structured products
• Prior experience at a top-tier exchange (Binance, Coinbase, OKX, Kraken)
• Experience running campaigns in regulated markets (EU MiCAR, UAE VARA)
• Active on-chain presence and understanding of DeFi ecosystems
• Proficiency in analytics tools like Amplitude, Mixpanel, or Dune

Benefits

• Study Growth Fund for professional development
• Regular internal team-building events and workshops
• Global collaboration with a diverse international team
• Opportunities for career advancement and internal mobility