Senior Product Marketing Manager

About the Company

At Expel, we're redefining how organizations approach Managed Detection and Response (MDR). In a market crowded with vendors focused on products, we focus on outcomes. Our customers trust us to help them detect, investigate, and respond to threats faster.

Responsibilities

• Own product marketing for Expel's threat hunting, phishing, and add-on services portfolio
• Develop messaging, positioning, and GTM plans to differentiate against competitors
• Partner with Product Management throughout the product lifecycle from roadmap to launch
• Deliver complete GTM launch packages, messaging, content, and enablement
• Build and deliver sales and Customer Success enablement materials
• Create high-quality customer-facing content including solution briefs, blogs, and battlecards
• Develop and maintain competitive intelligence and market analysis
• Turn market and customer insights into recommendations for roadmap prioritization
• Represent Expel through webinars, customer engagements, and analyst briefings
• Leverage AI tools to accelerate research and content creation

Requirements

• Exceptional written and verbal communication skills
• Solid experience in Product Marketing, Product Management, or Technical Marketing
• Experience working within cybersecurity or technical B2B SaaS environments
• Track record of running successful product launches
• Ability to translate technical cybersecurity concepts for multiple audiences
• Strong project management skills
• Experience incorporating AI tools into workflows
• Bachelor's degree or equivalent experience

Preferred Qualifications

• Experience marketing technologies such as MDR, XDR, SIEM, SecOps, or cloud security
• Demonstrated skill in building messaging that speaks to specific buyer personas